Big Fuel’s, “66 Fuelisms”: What to do and what not to do in Social Media Marketing

In honor of Social Media Week, which kicks off today and goes through Friday, Big Fuel has put together our list of what to do and what not to do in social media marketing. We’ve titled our tips and tricks, “Fuelisms”. We hope you enjoy all 66 of them.

Fuelisms:#1 of 66 Remember customers and prospects are talking about your brand, you want and need to be a part of the conversation.

Fuelisms:#2 of 66 Have a plan before you start any social media campaign. Social media is not about tactics -– it is about strategies.

Fuelisms:#3 of 66 Remember social media is a two-way dialogue.

Fuelisms:#4 of 66 It’s not just about companies sending messages; it’s about responding to your audiences.

Fuelisms:#5 of 66 Don’t be afraid of social media marketing, consult an expert and suddenly it doesn’t seem so frightening.

Fuelisms:#6 of 66 Remember that social media is all about communicating which is very different than selling.

Fuelisms:#7 of 66 Communicate valuable information. You gain your audience’s trust. People buy from companies they trust.

Fuelisms:#8 of 66 Having a twitter page and a facebook page does not mean that you are now in the social media space.

Fuelisms:#9 of 66 Determine the right voice for your company in the social space. It’s all about being real and consistent.

Fuelisms:#10 of 66 Social media is not a fad, just look at the numbers of people going to facebook on a monthly basis.

Fuelisms:#11 of 66 Tweet fascinating or informative information.

Fuelisms:#12 of 66 Follow tweeters who are worth following and don’t friend everyone. It’s not about quantity but quality.

Fuelisms:#13 of 66 Tweet at least 3-4 times a day. Rule of thumb: 12 informational tweets for every sales-oriented one.

Fuelisms:#14 of 66 Remember every brand can be and should be “social”.

Fuelisms:#15 of 66 It doesn’t take a big budget to get started in social media marketing.

Fuelisms:#16 of 66 Integrated marketing is short term, social media is about community and a long-term commitment.

Fuelisms:#17 of 66 What works for one brand in social media does not mean it is right for another.

Fuelisms:#18 of 66 Use your brand promise as a guiding principle & reflect it in the content, the tone and any social media efforts.

Fuelisms:#19 of 66 Social media is an investment in human beings, you need human beings to run it.

Fuelisms:#20 of 66 Social media is listening and engaging in the conversation.

Fuelisms:#21 of 66 Social media agencies are necessary, but the voice needs to be the company’s.

Fuelisms:#22 of 66 In social media it’s about the story -– something of interest, relevant, engaging enough to motivate sharing.

Fuelisms:#23 of 66 Use different social media tools — twitter, facebook, video, gaming -– in concert, not just as separate vehicles.

Fuelisms:#24 of 66 Engage in online communities as a person first, as a marketer second.

Fuelisms:#25 of 66 Social media efforts enhance all and any offline efforts.

Fuelisms:#26 of 66 Be transparent with intentions and your identity or you may alienate the very audiences you’re trying to connect to.

Fuelisms:#27 of 66 You don’t control the message. Brands need to protect their identities, copyright and intellectual property.

Fuelisms:#28 of 66 Social media is about welcoming participation, feedback and co-creation.

Fuelisms:#29 of 66 Metrics should roll up to objectives and objectives should be relevant to the channel.

Fuelisms:#30 of 66 Don’t be fake in any way.

Fuelisms:#31 of 66 Act human.

Fuelisms:#32 of 66 Many voices in social media are negative, consider negative feedback as an opportunity for improvement.

Fuelisms:#33 of 66 Remember your audience is smart and sometimes smarter than you.

Fuelisms:#34 of 66 Social media’s strength is in the personal connections it enables, the peer.

Fuelisms:#35 of 66 Social media provides reasons for consumers to visit regularly and for extended periods of time.

Fuelisms:#36 of 66 With any social media campaign, be sure to add some personality.

Fuelisms:#37 of 66 Don’t talk too much. Social media is a two-way dialogue.

Fuelisms:#38 of 66 Social media campaigns should be one part promotion, one part education and one part entertainment.

Fuelisms:#39 of 66 Remember to use hashtags where possible (e.g. “#CRM”) to enable topical searches on your tweets.

Fuelisms:#40 of 66 Include exclusive offers and access to information.

Fuelisms:#41 of 66 Don’t forget to include a clickable URL.

Fuelisms:#42 of 66 Follow everyone who follows you.

Fuelisms:#43 of 66 90% of what you hear comes from less than 10 percent of your audience; 90 percent of that is negative.

Fuelisms:#44 of 66 Good content speaks for itself.

Fuelisms:#45 of 66 Identify key influencers for your brand and use their influence to drive your message to a larger audience.

Fuelisms:#46 of 66 Select emerging influencers during a campaign and target them for future social media efforts.

Fuelisms:#47 of 66 Never make consumer assumptions, make consumer insights.

Fuelisms:#48 of 66 Consumers aren’t looking for destinations sites, you have to go to where they are.

Fuelisms:#49 of 66 Social networking norms will continue to evolve.

Fuelisms:#50 of 66 The workhorses of any social media campaign- facebook, linkedIn, flickr, youtube, & twitter — are FREE!

Fuelisms:#51 of 66 Blogs may be more trusted than any other social media.

Fuelisms:#52 of 66 Password protected content in social media is a no no.

Fuelisms:#53 of 66 The right 140 characters has the power to change the world.

Fuelisms:#54 of 66 Social media is all about just being human beings. Advertising is about product.

Fuelisms:#55 of 66 Mash ups are often an indication of the popularity of a piece of content.

Fuelisms:#56 of 66 Social media will eventually impact everyone, at every company and in every part of the world.

Fuelisms:#57 of 66 Social media isn’t free. It takes a commitment of time and resources.

Fuelisms:#58 of 66 Putting a :30 spot on youtube doesn’t mean it’s viral.

Fuelisms:#59 of 66 Make sure your site is social media ready too.

Fuelisms:#60 of 66 Understand that bloggers are not journalist; bloggers need you even less.

Fuelisms:#61 of 66 Get everyone involved online, it’s not just for the PR team or the CMO.

Fuelisms:#62 of 66 If you commit to a blog, update it frequently.

Fuelisms:#63 of 66 Make your marketing strategy cohesive. Social media isn’t just an add-on.

Fuelisms:#64 of 66 Understand how people interact and share both on social media sites and within individual communities.

Fuelisms:#65 of 66 Don’t start a social strategy until you know the capabilities of your audience.

Fuelisms:#66 of 66 Be prepared to let go control of your brand when entering social media.

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  2. 02/1 2010

    Excellent tips! Social media is quite familiar to me as well, but one thing I see time and time again is that many people submit only their own content to the social sites in order to get back links and traffic.I think this is the wrong approach, and could get you banned from the services.Sharing is the way to go, however it is ok to submit your own content sometimes if it is a really excellent article that other people may find helpful and interesting to read.

  3. 02/1 2010

    Twitter Comment


    “66 Fuelisms”: What to do and what not to do in Social Media Marketing | Social Media Marketing and Branded Content [link to post]

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  4. 02/1 2010

    Twitter Comment


    “66 Fuelisms”: What to do and what not to do in Social Media Marketing Social Media Marketing and Branded Content [link to post] #pr

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  5. 02/2 2010

    Twitter Comment


    good list for Clients RT @bigfuel: Fuelisms:#23 of 66 Use different SM tools in concert, not just as separate vehicles [link to post]

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  6. 02/2 2010

    Twitter Comment


    Digging these “fuelisms” on scl media: Intgrd mktg is short term, social media is about community& long-term commitment [link to post]

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  7. 02/2 2010

    Twitter Comment


    Fuelisms:#20 of 66 Social media is listening & engaging in the conversation [link to post] /via @bigfuel // Yep!

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  8. 02/2 2010

    Twitter Comment


    RT @bigfuel: Fuelisms:#24 of 66 Engage in online communities as a person first, as a marketer second [link to post]

    Posted using Chat Catcher

  9. 02/2 2010

    Twitter Comment


    Social media efforts enhance all & any offline efforts [link to post] via @bigfuel

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  10. 02/3 2010

    Twitter Comment


    RT @bigfuel: Fuelisms:#28 of 66 Social media is about welcoming participation, feedback & co-creation [link to post]

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  11. 02/3 2010

    Twitter Comment


    RT @bigfuel: Fuelisms:#30 of 66 Don’t be fake in any way [link to post]

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  12. 02/3 2010

    Twitter Comment


    RT @bigfuel: Fuelisms:#31 of 66 Act human [link to post]

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  13. 02/3 2010

    Twitter Comment


    RT @bigfuel: Fuelisms:#36 of 66 w/ any social media campaign, b sure 2 add some personality [link to post]

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  14. 02/3 2010

    Twitter Comment


    Big Fuel’s, “66 Fuelisms”: What to do and what not to do in Social Media Marketing [link to post]

    Posted using Chat Catcher

  15. 02/5 2010

    Twitter Comment


    RT Avi Savar: Fuelisms:#53 of 66 The right 140 characters has the power 2 change the world [link to post]: http://bit.ly/awNi5V

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  16. 02/5 2010

    Twitter Comment


    Fuelisms:#55 of 66 Mash ups are often an indication of the popularity of a piece of content [link to post]

    Posted using Chat Catcher

  17. 02/5 2010

    Twitter Comment


    Fuelisms:#56 of 66 Social media will eventually impact everyone, at every company & in every part of the world [link to post]

    Posted using Chat Catcher

  18. 02/5 2010

    Twitter Comment


    Fuelisms:#57 of 66 Social media isn’t free. It takes a commitment of time & resources [link to post]

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  19. 02/5 2010

    Twitter Comment


    la mia preferita è la num. 8 [link to post] #social media

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  20. 02/5 2010

    Twitter Comment


    però anche la num. 58 (Putting a :30 spot on youtube doesn’t mean it’s viral) non è male! [link to post] #socialmedia

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  21. 02/5 2010

    Twitter Comment


    RT @bigfuel: Fuelisms:#57 of 66 Social media isn’t free. It takes a commitment of time & resources [link to post] http://bit.ly/cbN39P

    Posted using Chat Catcher

  22. 02/5 2010

    Twitter Comment


    RT @bigfuel: Fuelisms:#57 of 66 Social media isn’t free. It takes a commitment of time & resources [link to post] http://bit.ly/aqcObB

    Posted using Chat Catcher

  23. 02/5 2010

    Twitter Comment


    RT @bigfuel: Fuelisms:#58 of 66 Putting a :30 spot on youtube doesn’t mean it’s viral [link to post] http://bit.ly/br2h4x

    Posted using Chat Catcher

  24. 02/5 2010

    Twitter Comment


    RT @bigfuel: Fuelisms:#58 of 66 Putting a :30 spot on youtube doesn’t mean it’s viral [link to post] http://bit.ly/aZmGXv

    Posted using Chat Catcher

  25. 02/5 2010

    Twitter Comment


    la mia preferita è la num. 8 [link to post] #socialmedia

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  26. 02/5 2010

    Twitter Comment


    Fuelisms:#58 of 66 Putting a :30 spot on youtube doesn’t mean it’s viral [link to post]

    Posted using Chat Catcher

  27. 02/5 2010

    Twitter Comment


    Fuelisms:#59 of 66 Make sure ur site is social media ready too [link to post]

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  28. 02/5 2010

    Twitter Comment


    RT @bigfuel: Fuelisms:#59 of 66 Make sure ur site is social media ready too [link to post] http://bit.ly/b7rqg0

    Posted using Chat Catcher

  29. 02/5 2010

    Twitter Comment


    Fuelisms:#60 of 66 Understand that bloggers are not journalist; bloggers need u even less [link to post]

    Posted using Chat Catcher

  30. 02/5 2010

    Twitter Comment


    Fuelisms:#61 of 66 Get everyone involved online it’s not just for the PR team or the CMO [link to post]

    Posted using Chat Catcher

  31. 02/5 2010

    Twitter Comment


    RT @bigfuel: Fuelisms:#62 of 66 If u commit 2 a blog, update it frequently [link to post] http://bit.ly/a5KVrm

    Posted using Chat Catcher

  32. 02/5 2010

    Twitter Comment


    RT @bigfuel: Fuelisms:#62 of 66 If u commit 2 a blog, update it frequently [link to post] http://bit.ly/aNMi7N

    Posted using Chat Catcher

  33. 02/5 2010

    Twitter Comment


    Fuelisms:#63 of 66 Make ur marketing strategy cohesive. Social media isn’t just an add-on [link to post]

    Posted using Chat Catcher

  34. 02/5 2010

    Twitter Comment


    Fuelisms:#64 of 66 Understand how ppl interact & share both on social media sites & within individual communities [link to post]

    Posted using Chat Catcher

  35. 02/5 2010

    Twitter Comment


    Fuelisms:#65 of 66 Don’t start a social strategy until u know the capabilities of ur audience [link to post]

    Posted using Chat Catcher

  36. 02/8 2010

    Twitter Comment


    RT @bigfuel: Fuelisms:#65 of 66 Don’t start a social strategy until u know the capabilities of ur audience [link to post]

    Posted using Chat Catcher

  37. 02/24 2010

    […] What to do and what not to do in Social Media Marketing […]

About...

We Are... BIG FUEL

Hello! Big Fuel is a full-service marketing and communications company based in New York that takes brands from Content To Commerce. A unique approach that bridges "people stories" to "product stories" through social media and branded content.

Big Fuel is one part marketing agency, building brands through consumer insight; one part entertainment company, creating content that people love; and one part distribution company, driving guaranteed results by delivering content to targeted audiences. We work with major brands, leading agencies, publishers and platforms to help marketers achieve true consumer engagement.

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