Billy Beane, Baseball, and the Big Data Debate

The real Billy Beane and Brad Pitt, who played him in 2011’s Moneyball

I was the highest-rated amateur player in 1980, alongside Daryl Strawberry because I looked like a baseball player. They rated me based on all the things that got me elected homecoming king but didn’t yield returns on the baseball fields.

So began Billy Beane’s address to a room full of advertising executives. And we listened, attentively, to everything Beane had to say about sports, statistics, and finding a formula for success. What was the takeaway? That there’s a clash between data and culture, even though they inform each other. That if you’re going to play the numbers game, you need someone who can write formulas, not hit baseballs (Billy hired a female assistant scouting director who used to work for Goldman Sachs). That it’s not about how much data, but the quality of the data.

This post continues our series of posts from our “140 Club,” delivering social media insights in a bite-sized 140 words (or less)! Let us know what you think in the comments below.

  1.  

    Comments

    Track comments via RSS 2.0 feed. Feel free to post the comment, or trackback from your web site.

    Currently there are no comments related to article "Billy Beane, Baseball, and the Big Data Debate".

About...

We Are... BIG FUEL

Hello! Big Fuel is a full-service marketing and communications company based in New York that takes brands from Content To Commerce. A unique approach that bridges "people stories" to "product stories" through social media and branded content.

Big Fuel is one part marketing agency, building brands through consumer insight; one part entertainment company, creating content that people love; and one part distribution company, driving guaranteed results by delivering content to targeted audiences. We work with major brands, leading agencies, publishers and platforms to help marketers achieve true consumer engagement.

test Latest from Twitter
Watch Videos