Bon Voyage: Gogobot in 60 Seconds

Facebook is the world’s largest and most universal social network, but there are other niche social networks that have dominated the social space. Two that immediately come to mind are LinkedIn, the social network for professionals, and Foodspotting for foodies.

There is also Ning, a platform that lets users create their own social networks—recently acquired by Glam Media.

I have no doubt that we will see more niche networks that are immensely successful. One on its way to stardom is Gogobot, a social travel startup for backpackers, travel enthusiasts and jet setters.

Gogobot HQ’s – Menlo Park, CA

The platform helps people plan their trips by tapping the recommendations and suggestions of their friends. Essentially Gogobot connects you with friends to make planning and sharing your travels fun.

Let’s get straight to the facts, check this out:

  • Founded by:
    • Ex-MySpace exec Travis Katz and Ori Zaltzman, former chief architect for Yahoo! BOSS.
  • Backed by:
    • Battery Ventures
    • Google CEO Eric Schmidt’s Innovation Endeavors
    • MySpace Founder Chris DeWolfe
    • Square GM Keith Rabois, and
    • Angel Oren Ze’ev.
  • Dubbed by Michael Arrington as “one of my favorite new startups for 2010.”
  • Recently raised $15 million led by Redpoint Ventures with Battery Ventures and the CrunchFund participating.

The 60 second version below:

Then there is Gogbosot’s contribution to the social graph:

Gogobot is tapping APIs from Facebook and Foursquare to use check-in data, helping users fill out their travel history and share it with friends and fellow travelers.

Users can check out their friends’ travel histories, photos and reviews and share their own, all of which gets packaged into albums and collections. They can also follow other Gogobot users and send out travel queries to their friends on Facebook and Twitter.

Gogobot’s Contribution to the Social Graph

But the most impressive aspect of Gogobot is its design and user experience. It’s simply beautiful. Combine that with the core product, and you have a social startup on steroids.

Below is a screen shot of the user-interface—a Flipboard-like layout with smart color design.

The biggest question mark: Is there room for brands here? Will they be able to tap in? and how? I suspect Gogobot needs to grow their consumer base first.

Until then—Bon Voyage!

Michoel – @Twabbi



    Track comments via RSS 2.0 feed. Feel free to post the comment, or trackback from your web site.

  2. 12/1 2011

    […] Example: One startup that is doing this extremely well is Gogobot. Read my POV here. […]


We Are... BIG FUEL

Hello! Big Fuel is a full-service marketing and communications company based in New York that takes brands from Content To Commerce. A unique approach that bridges "people stories" to "product stories" through social media and branded content.

Big Fuel is one part marketing agency, building brands through consumer insight; one part entertainment company, creating content that people love; and one part distribution company, driving guaranteed results by delivering content to targeted audiences. We work with major brands, leading agencies, publishers and platforms to help marketers achieve true consumer engagement.

test Latest from Twitter
Watch Videos