Branded Apps: Best Practices

Spotlight Presentation — From Content to Commerce: Branded Apps
On December 10, 2009 I spoke at the digiday:APPS conference in Los Angeles. This is the presentation I made discussing best practices for brands looking for opportunities in social and mobile applications. I shared some basic principles for success across the branded content spectrum . Does your app pass the 6am test? Who’s App is Anyway? If You Build it Will They Come? These are the key topics helping take your app from content… to commerce.

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  2. 12/14 2009

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    Interesting: Branded Apps: Best Practices Content to Commerce Social Media … [link to post]

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We Are... BIG FUEL

Hello! Big Fuel is a full-service marketing and communications company based in New York that takes brands from Content To Commerce. A unique approach that bridges "people stories" to "product stories" through social media and branded content.

Big Fuel is one part marketing agency, building brands through consumer insight; one part entertainment company, creating content that people love; and one part distribution company, driving guaranteed results by delivering content to targeted audiences. We work with major brands, leading agencies, publishers and platforms to help marketers achieve true consumer engagement.

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