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beUNSTOPPABLE… Big Fuel connects Opti-Free with music fans via Social Media


To promote Alcon’s Opti-Free Replenish Contact Lens Solution, Big Fuel worked with about 20 emerging artist to create branded experiences for OFR.  Each band or artist created a video blog in which they shared with their fans an experience where they needed OFR while they were on tour. Each video created original, authentic content for their fans and a natural integration point for the product.  These videos and free music were placed numerous branded widgets on independent bands’ Myspace pages and syndicated on the web. All content in the widget is “brought to you by OFR” and is fully trackable and can be analyzied and optimized for ultimate performance.

Once within the widget, users are prompted to answer one simple question, “Do you wear contact lenses?”.  After the question is answered, the widget than acts as a music and video player allowing users to interact with the content.

Upon downloading free music or video, users are prompted to provide their information.  In this case, name, email, birthday, gender and zip code, but can ask them anything.  In addition to the branded engagements delivered over the course of this campaign and downloaded branded songs that live on past the promotion on users’ computers, multiple banners are displayed within the widget promoting a digital coupon.

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About...

We Are... BIG FUEL

Hello! Big Fuel is a full-service marketing and communications company based in New York that takes brands from Content To Commerce. A unique approach that bridges "people stories" to "product stories" through social media and branded content.

Big Fuel is one part marketing agency, building brands through consumer insight; one part entertainment company, creating content that people love; and one part distribution company, driving guaranteed results by delivering content to targeted audiences. We work with major brands, leading agencies, publishers and platforms to help marketers achieve true consumer engagement.

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