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Big Fuel Opens Detroit Office

Chrissie Thompson from the Detroit Free Press recently covered Big Fuel’s expansion into Detroit.

Big Fuel, a 7-year-old New York social-media agency, has chosen Detroit for its first satellite office, becoming the latest advertising agency to follow General Motors marketing chief Joel Ewanick’s encouragement to put employees in downtown Detroit.

The firm plans to employ about 30 people in Detroit by the end of January in an office that opened last month on the 31st floor of Tower 300 at the Renaissance Center, CEO Avi Savar said.

Eventually, the Detroit office, known internally as Big Fuel Heartland, could employ hundreds in another building. Big Fuel will likely move some of its Midwest accounts, like Chicago-based McDonald’s, to the Detroit office, Savar said. A West Coast office is next, he said.

Read the full article here



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  2. 01/10 2011

    2 years late ;)

  3. 01/11 2011

    I look forward to hearing back from you! Congrats on the big move to Detroit.

  4. 04/8 2011

    Welcome to Detroit.


We Are... BIG FUEL

Hello! Big Fuel is a full-service marketing and communications company based in New York that takes brands from Content To Commerce. A unique approach that bridges "people stories" to "product stories" through social media and branded content.

Big Fuel is one part marketing agency, building brands through consumer insight; one part entertainment company, creating content that people love; and one part distribution company, driving guaranteed results by delivering content to targeted audiences. We work with major brands, leading agencies, publishers and platforms to help marketers achieve true consumer engagement.

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