Chrissie Thompson from the Detroit Free Press recently covered Big Fuel’s expansion into Detroit.
Big Fuel, a 7-year-old New York social-media agency, has chosen Detroit for its first satellite office, becoming the latest advertising agency to follow General Motors marketing chief Joel Ewanick’s encouragement to put employees in downtown Detroit.
The firm plans to employ about 30 people in Detroit by the end of January in an office that opened last month on the 31st floor of Tower 300 at the Renaissance Center, CEO Avi Savar said.
Eventually, the Detroit office, known internally as Big Fuel Heartland, could employ hundreds in another building. Big Fuel will likely move some of its Midwest accounts, like Chicago-based McDonald’s, to the Detroit office, Savar said. A West Coast office is next, he said.