CNBC Video: Pete Blackshaw on the Future of Advertising

Following Nielsen’s presence at ad:tech, Nielsen’s Pete Blackshaw discussed the power of social media as it relates to the future of advertising and marketing.

Pete is a co-founder of the 2004 Word-of-Mouth Marketing Association (WOMMA), and presently sits on its board and co-chairs its ethics committee. He presently authors a bi-weekly column on digital marketingpetepic5 strategy targeted to Chief Marketing Officers for the ClickZ marketing network. He’s frequently quoted in major publications, and he authors several work and personal blogs, including Hybridbuzz and parenting centered blog Dosbebes. On Facebook, Pete manages the Consumer Generated Media , Digital Cincinnati ,and Web 2.0 Dads groups.

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