Posted in News

GM’s New Social Media Marketing Agency Is Staffing Up (btw — that’s us)

Todd Wasserman at Mashable recently posted a fun story about Big Fuel and the hyper-growth we have been experiencing.

Big Fuel, the New York-based agency that handles all of General Motors’ social media marketing, is opening a Detroit office to service the account and is on a hiring binge.

Avi Savar, the CEO and founder of Big Fuel (pictured), said he has about 15 people on the ground in Detroit right now and is looking to double that number by March. The agency has another 80 people in New York and handles other clients including McDonald’s, Neutrogena and Colgate-Palmolive’s Wisp toothbrush. Savar said he hopes to have a staff of more than 200 by the end of 2011.

read the full article here



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  2. 01/10 2011

    Congrats on your growth, big plans, and great coverage. You’re definitely caught this social media wave before it started forming, and now you’re riding it on top. Smart people should join you on this ride, otherwise they’re going to be nose-deep in the sea’s foam. 😉

    By the way, Detroit is not only the car capital–you’re positioned in the heart of “Muslim consumers”. FYI:

  3. 01/10 2011

    Nothing in Atlanta? Hmmph…

  4. 01/13 2011

    that’s huge! there should be a pillar in SM and dealing with big accounts is going to require a lot of hands. How do you think you can preserve the authenticity and conversation successfully?

  5. 01/15 2011

    Detroit’s gain, for certain! Congrats to the Big Fuel family – awesome to see your growth is continuing at such an incredible rate. Quality knows no bounds.


We Are... BIG FUEL

Hello! Big Fuel is a full-service marketing and communications company based in New York that takes brands from Content To Commerce. A unique approach that bridges "people stories" to "product stories" through social media and branded content.

Big Fuel is one part marketing agency, building brands through consumer insight; one part entertainment company, creating content that people love; and one part distribution company, driving guaranteed results by delivering content to targeted audiences. We work with major brands, leading agencies, publishers and platforms to help marketers achieve true consumer engagement.

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