Todd Wasserman at Mashable recently posted a fun story about Big Fuel and the hyper-growth we have been experiencing.
Big Fuel, the New York-based agency that handles all of General Motors’ social media marketing, is opening a Detroit office to service the account and is on a hiring binge.
Avi Savar, the CEO and founder of Big Fuel (pictured), said he has about 15 people on the ground in Detroit right now and is looking to double that number by March. The agency has another 80 people in New York and handles other clients including McDonald’s, Neutrogena and Colgate-Palmolive’s Wisp toothbrush. Savar said he hopes to have a staff of more than 200 by the end of 2011.
Comments
Track comments via RSS 2.0 feed. Feel free to post the comment, or trackback from your web site.
Congrats on your growth, big plans, and great coverage. You’re definitely caught this social media wave before it started forming, and now you’re riding it on top. Smart people should join you on this ride, otherwise they’re going to be nose-deep in the sea’s foam.
By the way, Detroit is not only the car capital–you’re positioned in the heart of “Muslim consumers”. FYI: http://americanmuslimmom.com/muslim-consumers-young-innovative-wellconnected-extremely-loyal
Nothing in Atlanta? Hmmph…
that’s huge! there should be a pillar in SM and dealing with big accounts is going to require a lot of hands. How do you think you can preserve the authenticity and conversation successfully?
Detroit’s gain, for certain! Congrats to the Big Fuel family – awesome to see your growth is continuing at such an incredible rate. Quality knows no bounds.