In just a few days, the Big Fuel office will be opening our doors to hundreds of New York’s hyper-social elite for Social Media Week! Social Media Week is one of the world’s most unique global platforms, offering a series of interconnected activities and conversations around the world on emerging trends in social and mobile media across all major industries. This time around, Social Media Week will be taking place in 12 major cities: Hamburg, Hong Kong, London, Miami, Paris, San Francisco, São Paulo, Singapore, Tokyo, Toronto, Washington D.C. – and right here in New York City. The conversation will be centered around the theme of empowering change through collaboration: reflecting on the global impact of social media and its role as a catalyst in driving cultural, political, economic and social change.
What’s even more exciting, is that Big Fuel will be the Global Hub – the conference’s global headquarters – for all things global and social. In addition to a fantastic lineup of speakers who are scheduled to hit the Nokia stage throughout the week, we’ll have a number of cool interactive installations. Here’s what you can expect when you stop by the Global Hub:
- Blogger/Press Lounge
- Information Booth
- Whole Foods Snack Cart
- Nokia Agora Data Visualization
- Official Global Livestreaming
- Work/Recharging Stations
- Nuru Project Gallery
- Social PIX Photobooth
- Daily Happy Hours
And we’ve also pulled together an exciting schedule full of thought leadership and entertainment like you’ve never seen before! Here’s a preview:
- Keynote interviews by The Guardian
- “Digital Fireside Chats” with Jon Bond
- Meet the Afropolitans party
- Movie Screenings with gourmet popcorn
You can access the full schedule here: http://socialmediaweek.org/newyork/hub/global
Finally, we’ve called up a couple of our very good friends to join us on the Nokia stage throughout the week, and want YOU to join in the conversation with us! Here’s the complete schedule of Big Fuel sessions going on this week. We add new panelists everyday, so keep checking back for updates, and don’t forget to register for your favorites!
BIG FUEL SESSIONS
Monday 2/13: Global Social Media Listening (1:00pm-2:00pm)
In order to create personalized content that will effectively engage and inspire consumers, it all starts with listening. Brands need to know what people are saying, where they’re saying it, and why. But what if you’re a huge global brand with audiences all over the world? Understanding the nuances that vary from culture to culture requires a specialized approach. These are some of the topics and issues we’ll address in this panel discussion:
- What are the best tools for global social listening?
- How real-time is global social media listening?
- How can global brands activate on these insights?
Cathy Taylor, MediaPost
Patricia Gottesman, Crimson Hexagon
Yoram Greener, Big Fuel
Sarah Long, Syncapse
Tuesday 2/14: Social Love – The Future of Social Media and Relationships (1:00pm-2:00pm)
The social web has had a profound impact on the way we connect with each other. It’s affected our friendships, our relationships with our families, our professional networks, and even our love lives. People are discovering romantic partners in a whole new way, and social networking continues to play a major role after a relationship has ensued. We’ve rounded up the top dating sites to discuss the modern love story: how we discover each other, how we connect, and how social media affects our relationships – for better or for worse.
Danielle Gilardi, Big Fuel
Global Influence (Wednesday Feb. 15, 1:00pm-2:00pm)
You’ve built a global community around your brand – but how do you activate your community members? Enter the influencers: high-impact individuals whose expertise and advice is trusted among the community. This discussion will cover the following topics:
- How do you define and identify an influencer?
- What are the various influencer metrics?
- How can a brand approach and then work with influencers?
- What are some best practices for running a global influencer program?
Ben Luntz, Big Fuel
Joe Fernandez, Klout
Funk Master Flex, hip hop DJ, rapper, musician and producer
Samir Balwani, Stylecaster
Thursday 2/16: How to Build a Global Facebook Architecture for a Global Brand (1:00pm-2:00pm)
A singular Facebook page with global appeal, or multiple Facebook pages with local appeal? When it comes to crafting your brand’s global Facebook strategy, it’s important to understand your options and how to effectively manage multiple presences that speak to each unique community. What approach best helps you achieve your global brand goals? Whether it’s driving engagement, raising awareness, or building community, representatives from an agency, a brand, and the Facebook platform talk about what works and what doesn’t when it comes to building a global Facebook architecture.
Devrin Carlson-Smith, Big Fuel
Friday 2/17: Future of Social Technology (1:00pm-2:00pm)
Social media is fueled by brands, content and consumers, but its DNA is technology. Human culture is advancing at the speed of social technology innovation. However, to engage audiences and increase marketing ROI, marketers need to react to the rapid and complex changes in technology. With an accurate adoption of social platforms marketers will meet the consumer in the midst of a human culture wave – increasing engagement, branding and social ROI. Join us as we share with you a forecast of social tech trends – topics will range from humanizing social technology, social media management systems, social commerce, social TV, social gaming and how these will affect marketers, brands and consumers.
Michoel Ogince, Big Fuel
JON BOND’S DIGITAL FIRESIDE CHATS
An ad industry visionary and thought leader, Jon co-founded Kirshenbaum & Bond, considered the first modern integrated agency. Kirshenbaum & Bond was also perhaps the original “word-of-mouth” agency, which was its positioning at its inception in the late 1980s. Now, Jon leads Big Fuel, the world’s largest social media agency. Join Jon in intimate 30-minute discussions with some of the top industry personalities who speak candidly about the topics that matter most to social media’s future.
Monday 2/13: Patricia Gottesman, Crimson Hexagon (12:00pm-12:30pm)
Patricia Gottesman is the President, CEO and Director of Crimson Hexagon, a vanguard social intelligence company built on an IP platform developed at Harvard University. Crimson’s patent-pending analytical software interprets the most extensive repository of past and current social media posts available for analysis today, as well as proprietary and market data to provide real-time answers, correlation, and contextual insights into opportunities and risks.
Tuesday 2/14: Joseph Jaffe, crayon (12:00pm-12:30pm)
One of the most sought-after consultants, speakers and thought leaders on new marketing, Joseph Jaffe is President and Chief Interuptor of crayon, a mash-up of 5 key areas: strategic and creative agency services, consulting, M&A Advisory, thought leadership/custom publishing, and finally training/education. crayon’s clients include The Coca-Cola Company, GSD&M and SpiralFrog.
Wednesday 2/15: Joe Fernandez, Klout (12:00pm-12:30pm)
Joe Fernandez Co-founded Klout, Inc. and serves as its Chief Executive Officer. Joe co-founded Evalulogix, helping over 5000 school districts meet special education reporting mandates for compliance with NCLB and IDEA. He attended University of Miami and Oxford University and serves as Director of Klout, Inc.
Thursday 2/16: John Winsor, Victors & Spoils (12:00pm-12:30pm)
John Winsor is a leading strategic marketing and product innovation thinker known for his work in collaboration, co-creation and crowdsourcing. He is respected author and CEO of Victors & Spoils, the world’s first creative agency built on crowdsourcing principles. Before V&S, Winsor was the VP/Executive Director of Strategy and Innovation at Crispin, Porter + Bogusky, helping the company become the a highly awarded advertising agency. Using strategy and academic-based market intelligence tools, Winsor helped some of the country’s most progressive companies learn from key voices in their communities through methods he gleaned from his years as a journalist.
Friday 2/17: David Hirsch, Metamorphic Ventures (12:00pm-12:30pm)
David is a digital media veteran with over 15 years of business development and operational experience with web services companies. He specializes in developing sales, organizational and operational strategies for entrepreneurs and helping build the necessary partnerships for success. He is a managing partner at Metamorphic Ventures in New York City, joining Metamorphic after eight years at Google. He helped open Google’s New York office and was on the founding team that launched Google’s advertising monetization strategy and execution. Pursuant to helping hire and structure the regional sales teams, he co-founded Google’s Vertical Markets Group and was responsible for building and managing an all-star team that provided marketers and publishers with industry specific expertise.