More for Mobile

Last time I posted I wrote about how mobile devices, with the introduction of SlingPlayer Mobile, were becoming more exciting and more essential to advertisers and publishers than ever. Keeping with the trend, released this morning on the official Google Mobile Blog was an announcement of a new AdSense product for mobile network and mobile website owners. “AdSense for mobile search is a quick and easy way for carriers and mobile publishers to embed a Google search box on their mobile portals and web sites.” While that sounds like a great Google perk…the best part is that “Mobile operators and website owners share in the ad revenue generated by searches originating from their sites.” (Google, 2/10/09)

Continuing on the mobile theme, “Phone Campaign Outperformed Carmaker’s Wider Push to Convince Potential Buyers of Its Affordability,” check it out! “Mobile delivered 22% of the entire digital campaign traffic, with a click-through rate that was up to six times better than online-display advertising. Mobile generated three times the volume to Porsche’s call center than online, and twice as many dealer look-ups. The mobile site logged 40% higher visit rates to the model-pricing sections, compared to online.” (, 2/9/09)

There is no doubt that mobile ads are not for everyone…yet, but if I’m selling cars for a living (or trying)…it makes me think twice.



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