Posted in News

What do Consumers Want?

There’s an obvious disconnect between brands and consumers today. As Avi Savar, founder and chief executive officer of Big Fuel has stated, “Consumers are bombarded with more than 5,000 branded messages a day, and for a brand to be successful they’ve got to make real connections with meaningful content that will break through the clutter and drive commerce.”

To help  bring consumers and marketers together, Big Fuel has launched ContentToCommerce.TV, an interactive video think tank developed to create a community conversation between brands and consumers through an open, honest exchange. The site, a first of its kind, is an aggregation of market voices and consumer opinoins that helps to answer the big question, “What do consumers want?”

Here is a new community dedicated to fostering true consumer engagement so we can ultimately build more bridges between telling “people stories” and “product stories.”

So please join the conversation in progress at Share your opinion with the world by uploading a video and let us know your thoughts.

To view the full story, click here



    Track comments via RSS 2.0 feed. Feel free to post the comment, or trackback from your web site.

    Currently there are no comments related to article "What do Consumers Want?".


We Are... BIG FUEL

Hello! Big Fuel is a full-service marketing and communications company based in New York that takes brands from Content To Commerce. A unique approach that bridges "people stories" to "product stories" through social media and branded content.

Big Fuel is one part marketing agency, building brands through consumer insight; one part entertainment company, creating content that people love; and one part distribution company, driving guaranteed results by delivering content to targeted audiences. We work with major brands, leading agencies, publishers and platforms to help marketers achieve true consumer engagement.

test Latest from Twitter
Watch Videos