You’ve Got 30 Minutes and Hours of Your Favorite Shows

We each know how these emails go…

Jennifer meet Todd. Todd meet Jennifer.  Both of you work in entertainment and I thought it would be helpful for you to get together and share some ideas. Have fun guys!

Well….

Television Meet Internet. Internet Meet Television. Television, you’re established and own your domain.  Internet, you’re paving the way, constantly innovating and developing new technologies.  I think you guys may have crossed paths at an industry party or two. Perhaps there is a networking opportunity here?

The Internet has frequently incorporated the best elements of Television, and now, proof that Television has also learned something from its younger cousin. 

Announced on Monday (11/17/08), TiVo users can now order Domino’s pizza in the midst of ordering a movie or watching their favorite prerecorded show.  Couch potatoes too lazy to get up and grab that iPhone that’s been digging into their butts for the past three and a half hours of Mad Men can now order pizza with the ease of changing the channel or buying hotel porn.

“This is the first time in history that the ‘on-demand’ generation will be able to fully experience couch commerce by ordering pizza directly through their television set,” said Rob Weisberg, vice president of precision and print marketing at Domino’s Pizza Inc. “You’ll see a television ad for Domino’s and you’ll click ‘I want it’ through your remote.  In about 30 minutes, your pizza will show up at your door.”

Brilliant.

Karen Bressner, Senior Vice President of Advertising Sales, TiVo Inc Bressner said: “Our commitment to revolutionizing interactive advertising and commerce on the television is a direct result of the innovative solutions and features we provide. TiVo’s growing list of interactive features also includes the ability to find and purchase products on Amazon.com related to a customer’s favorite TV show or the convenience of being able to search for a movie that’s playing nearby and purchase tickets through Fandango – all by using the TiVo remote.

Bravo.

I recently discovered a similar interactive feature blown out online. Take Rachael Ray’s interactive video player, “The Klickable Kitchen.”  Watch an episode of The Rachael Ray Show online and click on everything you see.  As you click or “klick,” product information, recipes and tips pop up.  CD-ROM was never this much fun.

 

It’s all about interactivity. Connecting with customers where they are. Engaging with consumers as people in an authentic, honest way. Bottom line, it’s these types of partnerships that bring value to consumers.

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  2. 03/4 2009

    This is awesome, I had no idea about this kind of interactive advertisement – I miss my TiVo!

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