Posted in Trends

10 sobering Twitter stats found after scouring dozens of research reports

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Twitter might be the social media darling right now, but it will be interesting to see how the micro giant evolves. Especially now that Facebook has integrated many twitter-like features. Some of the stats below paint a picture that leads me to believe Twitter need to think about its future and start evolving.

According to reports from comScore, eMarketer, Nielsen, HubSpot, Pear, and Alexa:

  • 94% of Twitter users have under 100 followers
  • 90% of tweeting is done by 10% of Twitter users
  • 60% of new Twitter users fail to return the following month
  • 50% of Twitter accounts are inactive (haven’t tweeted in the past week)
  • 40% of tweets are “pointless babble”
  • 35% of Twitter users have 10 or fewer followers
  • 21% of Twitter accounts are empty placeholders
  • 11% of Twitter users interact with brands on Twitter
  • 9% of Twitter users don’t follow anyone at all
  • 3% of followers click on links tweeted
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