Posted in Trends

10 sobering Twitter stats found after scouring dozens of research reports


Twitter might be the social media darling right now, but it will be interesting to see how the micro giant evolves. Especially now that Facebook has integrated many twitter-like features. Some of the stats below paint a picture that leads me to believe Twitter need to think about its future and start evolving.

According to reports from comScore, eMarketer, Nielsen, HubSpot, Pear, and Alexa:

  • 94% of Twitter users have under 100 followers
  • 90% of tweeting is done by 10% of Twitter users
  • 60% of new Twitter users fail to return the following month
  • 50% of Twitter accounts are inactive (haven’t tweeted in the past week)
  • 40% of tweets are “pointless babble”
  • 35% of Twitter users have 10 or fewer followers
  • 21% of Twitter accounts are empty placeholders
  • 11% of Twitter users interact with brands on Twitter
  • 9% of Twitter users don’t follow anyone at all
  • 3% of followers click on links tweeted
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