Posted in Trends

A New Seat: Consumer Engagment

A New Seat

New marketing disciplines have emerged over time, as new channels of communication were developed.

The first traditional advertising agency was established in 1852 to help brands generate awareness through channels like newspapers, eventually radio… and later television.

As technology evolved, so did the need for more expertise. 1962 gave birth to direct marketing. Helping brands generate sales through channels like: telephone, mail, and catalogs.

1993 saw digital agencies join the marketing table to help brands navigate another new channel: the Internet.

By 2001, web 1.0 gave way to web 2.0 and for the first time people could control what messages they let into their lives and which they shared with the world.

People became their own channel.

Historically, brands have sought expertise to effectively deliver messages across different communications channels. This new “consumer-driven” channel requires a new seat at the table. It’s called…

Consumer Engagement.



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We Are... BIG FUEL

Hello! Big Fuel is a full-service marketing and communications company based in New York that takes brands from Content To Commerce. A unique approach that bridges "people stories" to "product stories" through social media and branded content.

Big Fuel is one part marketing agency, building brands through consumer insight; one part entertainment company, creating content that people love; and one part distribution company, driving guaranteed results by delivering content to targeted audiences. We work with major brands, leading agencies, publishers and platforms to help marketers achieve true consumer engagement.

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