I can’t think of a recent campaign that impressed me more than this one. It’s simply brilliant and a wonderful example of powerful engagement planning. The video says it all.
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We Are... BIG FUEL
Big Fuel is a full-service marketing and communications company based in New York that takes brands from Content To Commerce.
A unique approach that bridges "people stories" to "product stories" through social media and branded content.
Big Fuel is one part marketing agency, building brands through consumer insight; one part entertainment company, creating content that people love; and one part distribution company, driving guaranteed results by delivering content to targeted audiences. We work with major brands, leading agencies, publishers and platforms to help marketers achieve true consumer engagement.
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Did Big Fuel execute this campaign for Converse? Great campaign. Thanks for sharing.
KH
Avi, this is great. Thanks for sharing. What a brilliant campaign!