Posted in Trends

Did You Know 4.0

This is another official update to the original “Shift Happens” video. This completely new Fall 2009 version includes facts and stats focusing on the changing media landscape, including convergence and technology, and was developed in partnership with The Economist. For more information, or to join the conversation, please visit and

Karl Fisch and Scott McLeod are globally recognized and applauded for their “Shift Happens (Did You Know?)” video series.  An updated 4.0 version was released on September 14, 2009 (see video below).  I’m a big fan of these videos and this latest one has some great graphical treatments (XPLANE) and as we’ve come to expect,  some very salient information.  Some interesting information about the video can be found at The Fischbowl.

The most intriguing item to me with this latest release is the amount of time/content devoted to social media.  In the February 08, 2007 version of “Shift Happens,” which has received over 4.8 million views, a mere 20 seconds of the 6:06 was devoted to mentions of social media, or roughly 5.5% of the content.  Whereas this latest version dedicates roughly 29.4% of the air time to Social Media (75 seconds of the 4:15 video – note the last 30 seconds are credits so I removed from the baseline).  So we have gone from 5.5% of social media content to 29.4% of social media content for one of YouTube’s most popular technology videos.  The new video covers such things as Dell selling $3 million dollars worth of computers on Twitter to Wikipedia being in 200 countries.  So, yes my friends, shift does happen (thanks Karl!).



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