More and more companies are using Twitter as part of their social media and marketing efforts to communicate with their customers, build rapport, gather consumer-generated ideas and fix consumer complaints. And with that, there has risen a need for Professional Twitters.
According to a survey by Nielsen, Twitter experienced an impressive 1382% growth in the US in the last year, making it the fastest growing network by far. Ashton Kutcher and Ellen Degeneres have more Twitter followers than the entire populations of Ireland, Norway and Panama. There are over 200,000,000 million bloggers of which 54% are Tweeting daily. So more and more companies are posting job opportunities for the position of the Company Twitterer.
So what would the job requirements look like? Start with experience Twittering and a large following of followers. 850 followers is considered a modest number of followers. Another plus would be experience in handling customers. Personality is key as one of the most important aspects of a great Twitterer is a digital personality. And one should also have a working knowledge of the importance of branding since you in effect would be the brand spokesperson. Excellent writing skills and the ability to hone pithy statements down to 140 characters is also essential. You should also be a quick thinker as things in the Twittersphere happen at lightening speed. Endurance is also critical as the Twittersphere never sleeps. Can you be “on” 24/7 for a global company? One professional Twitter claims that if you don’t respond within 3-4 hours, you might as well not respond at all.
To help you with your Twittering, there are over 140+ Twitter tools out there to help you but the following are the top favorites.
Tweetdeck is a stream management system that allows you to shorten links, upload pictures instantly and give you many ways you manage your Twitter stream.
TweetLater lets you schedule Tweets and automate things like following people who are following you and send an automatic thank you.
With TwitPic you can post pictures at the speed of light.
Twitter is often beating new channels to the scoop. With TwitScoop, you can watch trends that are happening on Twitter in real time.
TweetBeep can ease your keeping up with the Twittersphere by notifying you when someone mentions one of the words or phrases you’re watching.