Posted in Trends

Is social media a fad? Or is it the biggest shift since the Industrial Revolution?

Welcome to the World of Socialnomics
Socialnomics: How social media transforms our lives and the way we do business.

Key Stats from the Video:

By 2010 Gen Y will outnumber Baby Boomers… 96% of them have joined a social network.

Social Media has overtaken porn as the #1 activity on the Web

1 out of 8 couples married in the U.S. last year met via social media

Years to Reach 50 millions Users: Radio (38 Years), TV (13 Years), Internet (4 Years), iPod (3 Years)… Facebook added 100 million users in less than 9 months… iPhone applications hit 1 billion in 9 months.

If Facebook were a country it would be the world’s 4th largest between the United States and Indonesia.  Yet, some sources say China’s QZone is larger with over 300 million using their services (Facebook’s ban in China plays into this)

comScore indicates that Russia has the most engage social media audience with visitors spending 6.6 hours and viewing 1,307 pages per visitor per month – is the #1 social network

2009 US Department of Education study revealed that on average, online students out performed those receiving face-to-face instruction — 1 in 6 higher education students are enrolled in online curriculum

80% of companies using LinkedIn as a primary tool to find employees.

The fastest growing segment on Facebook is 55-65 year-old females

Ashton Kutcher and Ellen Degeneres have more Twitter followers than the entire populations of Ireland, Norway and Panama

80% of Twitter usage is on mobile devices… people update anywhere, anytime… imagine what that means for bad customer experiences?

Generation Y and Z consider e-mail passé… In 2009 Boston College stopped distributing e-mail addresses to incoming freshmen.

What happens in Vegas stays on YouTube, Flickr, Twitter, Facebook…

The #2 largest search engine in the world is YouTube

Wikipedia has over 13 million articles… some studies show it’s more accurate than Encyclopedia Britannica… 78% of these articles are non-English

There are over 200,000,000 Blogs — 54% of bloggers post content or tweet daily

If you were paid a $1 for every time an article was posted on Wikipedia you would earn $156.23 per hour

Facebook USERS translated the site from English to Spanish via a Wiki in less than 4 weeks and cost Facebook $0

25% of search results for the World’s Top 20 largest brands are links to user-generated content

34% of bloggers post opinions about products & brands

People care more about how their social graph ranks products and services than how Google ranks them

78% of consumers trust peer recommendations. Only 14% trust advertisements

Only 18% of traditional TV campaigns generate a positive ROI

90% of people with DVRs skip ads

Hulu has grown from 63 million total streams in April 2008 to 373 million in April 2009

25% of Americans in the past month said they watched a short video… on their phone

According to Jeff Bezos 35% of book sales on Amazon are for the Kindle

24 of the 25 largest newspapers are experiencing record declines in circulation because we no longer search for the news, the news finds us.

In the near future we will no longer search for products and services they will find us via social media

More than 1.5 million pieces of content (web links, news stories, blog posts, notes, photos, etc.) are shared on Facebook…daily.

Successful companies in social media act more like Dale Carnegie and less like David Ogilvy — Listening first, selling second.

Successful companies in social media act more like party planners, aggregators, and content providers than traditional advertisers.

  1. Scroll to the Post Form and leave a comment. Pinging is disabled.

  2. 09/13 2009

    Great video, but . . .

    “80% of companies are using LinkedIn as a primary tool to find employees.”


  3. 02/22 2010

    Twitter Comment

    Socialnomics: How social media transforms our lives and the way we do business [VIDEO] & Key Stats from the Video [link to post]

    Posted using Chat Catcher

  4. 04/14 2010

    Twitter Comment

    Great video about social networks and social connectivity: [link to post]

    Posted using Chat Catcher

  5. 04/14 2010

    Twitter Comment

    @BBYCEO Very good internal video on connectivity, Brian–kind of reminded me of Socialnomics vid: seen it before? [link to post]

    Posted using Chat Catcher


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