Posted in News, Trends

Keys for successful online video advertising

My first article as a contributing editor on — the first part of a 2-part story on video best practices… a quick excerpt is below, and a link to the full article follows. Enjoy!

ADOTAS — Every minute, about 10 hours of video is uploaded to YouTube, the number one site for uploading and viewing videos online. In fact, hundreds of millions of videos are watched each day on YouTube. Most quietly fade away. At Big Fuel, we’ve been working with advertisers to effectively deliver online video for years. Our videos don’t fade away, in fact, our last two videos generated over 1.5MM video views in less than 2 weeks. (Facebook Manners, Real Life Twitter) Here are some basic, yet essential, guidelines for success. These are some of the rules that we follow which allow us to guarantee results for our clients.

link: Read the full article at



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  2. 05/28 2009


    In the past, offline media was one of the major mediums to promote one’s business and brand awareness. However, with the increasing popularity of the online media and its positive results, more people are turning to online marketing techniques to build a strong business presence across the globe. There are several online marketing strategies we can use for our Internet marketing solutions, but SEO (search engine optimization) today has taken a stance much ahead of any other technique.

    SEO brings with it tremendous scope for business improvement with improved keyword positioning, improved ranking and overall increase in the ROI and cuts down on the PPC cost extensively in the long run. This is a proven marketing solution if done the right way using the right techniques based on your website requirements.

    I thought this information would be helpful for those who wish to promote their website and get great results.


We Are... BIG FUEL

Hello! Big Fuel is a full-service marketing and communications company based in New York that takes brands from Content To Commerce. A unique approach that bridges "people stories" to "product stories" through social media and branded content.

Big Fuel is one part marketing agency, building brands through consumer insight; one part entertainment company, creating content that people love; and one part distribution company, driving guaranteed results by delivering content to targeted audiences. We work with major brands, leading agencies, publishers and platforms to help marketers achieve true consumer engagement.

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