Welcome to the world of Me-Cast!

08/13 2009 by Avi Savar | 1 comment

Once upon a time we lived in a world of ‘Broad-cast’. But those days are over. The world of ‘Broad-cast’ was followed by ‘Narrow-cast’ with the introduction of direct marketing and interactive. Nice, but again, it’s not nearly as effective as it once was.”The new mantra for today is the world of “Me-Cast”

Who needs to spend $350,000+ on a slick commercial these days? In the world of Me-Cast, if you give consumers the content they want, the platforms to create their own content and the tools to share it with their networks, you’ll get more visibility for your brand than through traditional methods and at a fraction of the cost.

So, what should marketers do as the world of Me-Cast takes over?

Read the full article here

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Content to Commerce – Welcome to the world of Me-Cast! « Narrow Cast

09/27 2009
[...] here to see the original: Content to Commerce – Welcome to the world of Me-Cast! Tagged as: direct-marketing, introduction, nearly-as-effective, new-mantra, not-nearly, [...]

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