Posted in Trends

Welcome to the world of Me-Cast!

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Once upon a time we lived in a world of ‘Broad-cast’. But those days are over. The world of ‘Broad-cast’ was followed by ‘Narrow-cast’ with the introduction of direct marketing and interactive. Nice, but again, it’s not nearly as effective as it once was.”The new mantra for today is the world of “Me-Cast”

Who needs to spend $350,000+ on a slick commercial these days? In the world of Me-Cast, if you give consumers the content they want, the platforms to create their own content and the tools to share it with their networks, you’ll get more visibility for your brand than through traditional methods and at a fraction of the cost.

So, what should marketers do as the world of Me-Cast takes over?

Read the full article here

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  2. 09/27 2009

    […] here to see the original:  Content to Commerce – Welcome to the world of Me-Cast! Tagged as: direct-marketing, introduction, nearly-as-effective, new-mantra, not-nearly, […]

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Hello! Big Fuel is a full-service marketing and communications company based in New York that takes brands from Content To Commerce. A unique approach that bridges "people stories" to "product stories" through social media and branded content.

Big Fuel is one part marketing agency, building brands through consumer insight; one part entertainment company, creating content that people love; and one part distribution company, driving guaranteed results by delivering content to targeted audiences. We work with major brands, leading agencies, publishers and platforms to help marketers achieve true consumer engagement.

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