Please do your homework before you call us mommy bloggers.


I am a mom. I have a blog. And I really hate the term “mommy blogger”. Blogger says one thing– we write blogs. Sure, we write blogs, but we do so much more. Consensus among moms reflects my hatred. My children don’t even call me mommy, so why are you calling me mommy?

We are CEOs, Founders, CMOs, Content Directors, Creative Directors, Media Directors, PR and event managers. We just happen to have blogs in our arsenal of marketing tools. I even hate the term mom-trepeneur (despite the fact I’ve used it before). No one calls a father a dad-trepreneur. An entrepreneur is an entrepreneur regardless of gender.

And do you have any idea how hard it is to be a “mommy blogger?” Right now, I personally have 4 Facebook accounts, LinkedIn, Twitter, Pinterest, YouTube and a blog to manage. 9 channels to oversee and create content for, to strategize and figure out what comes next– not to mention hosting events, drumming up new business, pitch decks, meetings…and more meetings.

Most of the moms I know manage a similar number of channels, have online publications, are constantly working on contracts with brands, and promoting their personal brands. They create their own marketing campaigns. They write books. They give interviews. They are personal marketing machines. Some make TV appearances. And let’s not forget the networking and fundraising aspects. And in case you didn’t know, we’re highly likely to have a college degree.

For many moms it is a job, not a hobby. A recent study showed the average income for a “mommy blogger” to be $84,000 a year, making it higher than the average income for a union worker and classifying this very much in the “job” category.

So do you really think you should call us “mommy bloggers”?

Do the homework before you refer to us as a mommy blogger. Look at our bios. You may be surprised to see journalist, executive producer, TV personality, PHD, MD, social worker, and more. Moms either choose to shelve the former job and be a SAHM (stay-at-home mom) or to use social media to enhance and support their career. Either way, we have invaluable experience to offer as part of our influence. And for the record, the “mommy blogger” title trivializes what we do.

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  2. Jessica Kobrin Bernstein
    06/13 2012

    You know what? I agree and disagree. I have no problem with the term “mommy blogger”, though I don’t think that all moms with social media profiles fall under that category. I choose to own the word mommy, because it is a central part of my identity. I have 3 masters degrees but mommy is still the title of which I am most proud.
    I hear your discomfort with the term, and I absolute take issue to anybody other than my children referring to me as Mommy…it is however the cornerstone of who I am and the reason for much of what I do. I am a Mommy, and I am also much more–and I’m damn proud of it.
    $85,000 would be nice too, though. It’s clearly time to get my mommy butt in gear 😉

  3. 06/13 2012

    Amen to that! I very rarely mention that I blog because of this ridiculous label. Instead, I focus on other areas of my business in my discussions with clients. That’s a shame, because I could be offering partners a great form of exposure. I do love working with the community of bloggers (who happen to be parents). We have a lot more to offer than people expect!

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