Turning Word of Mouth and Social Media into Sales

Big Fuel and Zuberance are teaming up for an exclusive social media panel and cocktail party on Tuesday, May 17 at the all new Big Fuel Headquarters in NYC! The event will bring together leading brands, marketers, and influencers to discuss real-world case studies, best practices and steps brands can take now to draw the line from social media marketing to ROI.

To request an invitation click here.

Event Details:
Date: Tuesday May 17, 2011
Time: 5:30 PM – 8:30 PM
Location: Big Fuel Headquarters, 40 West 23rd Street, 5th Floor, New York
Twitter hashtag: #NYBA

Featured Panel:
Morgan Johnston – Corporate Communication Manager, JetBlue
Umang Shah – Social Strategist, Microsoft
Avi Savar – Founder, Big Fuel
Rob Fuggetta – Founder/CEO, Zuberance
• Moderated by:
Michael Learmonth – Senior Digital Editor, Advertising Age
• Event producer:
David Spark – Social Media Journalist, Spark Media Solutions

It’s the $64,000 question: “Can social media and Word of Mouth marketing make me money?”  We see examples of it happening all the time, but no one seems to be offering up any prescriptive solutions. Is there a formula for employing social media to drive measurable increases in qualified leads, traffic, and sales? The good news is that there are answers!

Join us and learn about:
Energizing Brand Advocates: How to harness your brand’s fans into a powerful marketing channel
Real-World Case Studies: How leading brands are leveraging WOM and social media to drive customer acquisition
Measuring ROI: How to measure the ROI of WOM and social media
Best Practices: The do’s and don’ts of effective WOM and social media marketing

To request an invitation email NYBAS@zuberance.com or click here
Join the conversation on Twitter now using #NYBAS.

We hope to see you there!



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We Are... BIG FUEL

Hello! Big Fuel is a full-service marketing and communications company based in New York that takes brands from Content To Commerce. A unique approach that bridges "people stories" to "product stories" through social media and branded content.

Big Fuel is one part marketing agency, building brands through consumer insight; one part entertainment company, creating content that people love; and one part distribution company, driving guaranteed results by delivering content to targeted audiences. We work with major brands, leading agencies, publishers and platforms to help marketers achieve true consumer engagement.

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