Traditional marketing has been turned upside with the development of social media. Standard practices today are anything but standard. How can you ensure your brand stays relevant in a constantly changing digital world? Big Fuel Founder and CEO Avi Savar recently partnered with Sam Decker, CEO and Co-Founder of Austin social experience platform Mass Relevance, to create a webinar to help you do just that.
Focusing on his recently released book, Content to Commerce, Avi discusses his method on leveraging paid media to drive earned and build owned channels. Avi’s “Network Effect” utilizing people stories, moments in time that yield high volume conversations, to tell product stories. Brands need to act like publishers and follow entertainment principles, engaging audiences first and selling second. During this webinar, you get to see Avi’s strategy in action with a breakdown of how Big Fuel helped a client leverage their brand network to boost community engagement by a whopping 223%.