New Social Network Leverages Competition and Comparison


It seems like every year a new social platform or app takes the country by storm. Foursquare, Instagram, Pinterest and Vine all made big splashes with rapid growth, and now a newcomer is hoping to replicate their success.

Chooszing is a social network that uses bracket-style competition (think March Madness) to fuel real-time comparisons between friends. Users can vote, comment and argue over everything imaginable – favorite food, best actor, most stylish car, etc. With more than 11 million people creating brackets online annually, almost all of which are confined to sports, there certainly seems to be a potential for growth.

Co-Founder and CEO Travis Davis explains his team’s inspiration for developing Chooszing as “filling a gaping hole in the social media landscape. Using the culturally accepted format of brackets, we’ve built a platform with rich media and site-wide conversation for users to interact with.”

Chooszing has recently opened to the public and is quickly gaining momentum. The upcoming NCAA tournament is likely to give them a boost in activity, which they hope to ride into sustained growth.




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