New Social Network Leverages Competition and Comparison

chooszing

It seems like every year a new social platform or app takes the country by storm. Foursquare, Instagram, Pinterest and Vine all made big splashes with rapid growth, and now a newcomer is hoping to replicate their success.

Chooszing is a social network that uses bracket-style competition (think March Madness) to fuel real-time comparisons between friends. Users can vote, comment and argue over everything imaginable – favorite food, best actor, most stylish car, etc. With more than 11 million people creating brackets online annually, almost all of which are confined to sports, there certainly seems to be a potential for growth.

Co-Founder and CEO Travis Davis explains his team’s inspiration for developing Chooszing as “filling a gaping hole in the social media landscape. Using the culturally accepted format of brackets, we’ve built a platform with rich media and site-wide conversation for users to interact with.”

Chooszing has recently opened to the public and is quickly gaining momentum. The upcoming NCAA tournament is likely to give them a boost in activity, which they hope to ride into sustained growth.

 

  1.  

    Comments

    Track comments via RSS 2.0 feed. Feel free to post the comment, or trackback from your web site.

    Currently there are no comments related to article "New Social Network Leverages Competition and Comparison".

About...

We Are... BIG FUEL

Hello! Big Fuel is a full-service marketing and communications company based in New York that takes brands from Content To Commerce. A unique approach that bridges "people stories" to "product stories" through social media and branded content.

Big Fuel is one part marketing agency, building brands through consumer insight; one part entertainment company, creating content that people love; and one part distribution company, driving guaranteed results by delivering content to targeted audiences. We work with major brands, leading agencies, publishers and platforms to help marketers achieve true consumer engagement.

test Latest from Twitter
Watch Videos