Is Obama overusing social media this election campaign?

So President Obama blew away the competition in the last election through his innovative use of social media. His campaign has been held up as one of the best examples of social media. This year, it just doesn’t feel the same. Obama is leading the way over Mitt Romney in his use according to Pew Internet. He has pushed through 4 times the content over Mitt and has 9 social channels lit up versus Mitt’s 5. I know I get so many email updates every day and every web page I surf serves up an Obama ad to me. And Obama is tweeting upwards of 30 tweets a day? So much, I’ve started to tune out the noise. So how much do you think is too much content? Is it fine because it’s an all out war to win votes?

This post is the first in a series of posts from our “140 Club,” delivering social media insights in a bite-sized 140 words (or less)! Let us know what you think in the comments below.



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