Pinterest Answers Marketer Dreams with Launch of Business Accounts

Today Pinterest made the dreams of hundreds of brand marketers come true with the announcement of new business accounts. From their blog: “We want to help more businesses provide great content on Pinterest and make it easy to pin from their websites. Today, we’re taking a first step toward that goal with some free tools and resources.”

Changes are subtle and won’t be noticeable to Pinterest users. They include:

  • Updated terms of service: one for business and one for personal
  • Board, follow, profile and pin it widgets available for integration into third party sites (business and personal)
  • Ability to name an account after a brand versus the current first/last name format
  • Additional resources including best practices, guides for Pinterest use and case studies

No information was released on the possibility of generating additional views for pinned content ($$), however we’re pretty confident that news can’t be too far down the road.

To convert the personal site you’ve been using for your business, click here or to read more about the changes, visit Pinterest’s blog.

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  2. 11/16 2012

    […] Accounts: Pinterest made the dreams of hundreds of brand marketers come true with their announcement about new business accounts. Changes include an updated terms of service, the ability to name pages after businesses instead of […]

  3. 01/29 2013

    Thanks. Glad to have found your post. I just had my business name listed as a “first name”, with no “last name.” I feel a little more adult now.

  4. Mandy Gresh
    01/29 2013

    We’re glad we could help Steven!

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Hello! Big Fuel is a full-service marketing and communications company based in New York that takes brands from Content To Commerce. A unique approach that bridges "people stories" to "product stories" through social media and branded content.

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