The Tao of Content Syndication

“The Tao of Content Syndication” operates in a world where  building social components into the distribution model is vital. It used to be you just created content and bought the eyeballs. Now we live in a world where those eyeballs are playing many different roles: the consumer can be the producer, the distributor, the reviewer, or the audience at different points in their digital experience.  It calls for a new content distribution and syndication paradigm.

My colleagues here at Big Fuel and I have spent a lot oftime perfecting the art of optimizing paid social engagement to ignite campaigns and amplify earned content distribution across owned assets for brands. We do it by deploying story-driven media assets to audience segments that are most likely to convert and share. More specifically, we have strategically aligned ourselves with leaders in the field, such as social media ad-buying startup Adaptly, video distribution pioneer AlphaBird, and the world’s first combined e-commerce and advertising platform LiveGamer.

We’d love to talk more about the Tao of Content Syndication and hear what needs and challenges your business is facing – but we’ll need your help to make it happen. Our panel discussion was approved for Internet Week New York’s “Make the Stage” and we need your vote to get there. It only takes a minute! Here are a few simple steps that you can follow:

  1. If you have’t registered for http://internetweekny.com, you can click here and set up your account.
  2. Go to http://internetweekny.com/panels#/?event=217 and click “VOTE UP.”
  3. The Internet Week website has also made it easy to spread the word to your social networks via a sharing widget.
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Easy enough, right? Thanks in advance for the support – I’m excited to see you all at Internet Week New York!

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    We Are... BIG FUEL

    Hello! Big Fuel is a full-service marketing and communications company based in New York that takes brands from Content To Commerce. A unique approach that bridges "people stories" to "product stories" through social media and branded content.

    Big Fuel is one part marketing agency, building brands through consumer insight; one part entertainment company, creating content that people love; and one part distribution company, driving guaranteed results by delivering content to targeted audiences. We work with major brands, leading agencies, publishers and platforms to help marketers achieve true consumer engagement.

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