Longer is better. The best 5-8min web ads offer viewers scripted content with rich production quality, multilayered narratives, and interesting characters.
With often subtle brand sponsorship, long-form ads present gripping stories that entertain, educate, and offer more value to the viewer with each replay.
Viewers appreciate richer, more durable branded video content. The following examples prove that millions of viewers are willing to focus on web content for more than 30 seconds.
Nike – Black Mamba [Ft. Kobe Bryant, Robert Rodriguez, and more]
Fictionalized “what-if” with interweaving narratives, big special effects, and some obvious star power.
Johnny Walker – Keep Walking
In-depth brand history in a polished narrative. It’s all one shot with solid delivery.
TMB – Soccer Story [Thai, Eng Sub.]
Gorgeous, fun, emotional story-telling based on real events.
TMB – Pantene [Thai, Eng. Sub.]
Sentimental and exhilarating, this slick production deemphasizes branding without compromising the message.
If you’re still reading and want more, check out The Hire presented by BMW films. A classic case-study merging short-film and brand sponsorship.