Posted in Campaigns, Mom~Entum

Moms and chocolate! A great example of a new brand using social media.

There’s nothing a Mom likes more than receiving or giving a personalized gift. And this is a great example of a new brand differentiating itself in a highly competitive category.

I stumbled upon this recent article by Ron Callari who asks, “How does a chocolatier break into the crowded “sweets” business – butting up against the likes of Ghiradelli, Hershey and Godiva? Similar to how Mrs. Fields used mail-order as her means of promotion in the 70s, Marcy’s Morsels is using the number tool of the 21st Century – namely social networking.

Since the world of social media can reach hundreds – even thousands of people with the click of a mouse, it is an ideal means of exposing a new product quickly. However, Twitter and Facebook followers are barraged with product launches every day and need to believe in the ‘goods’ before sampling. The ‘wisdom of crowds’ knows the difference between a ‘sales pitch’ and a ‘meaningful brand.’ Bearing that in mind, Marcy Wexler Albert took it upon herself to offer personalized chocolate gifts that are appropriate for all holidays.

Personalized gifts are what is going to differentiate Mary’s Morsels from the traditional boxed chocolates! With Marcy’s Morsels, you have the opportunity to be the chocolatier yourself. You can choose your base chocolate and drizzle color over your selection, or let Marcy do the work for you. You can then finish up by designing your own packaging by adding the name of the gift recipient.

As all young start-ups, Marcy presently has a small number of followers on Twitter and Facebook, but plans to ramp it up with her message that chocolate clusters are the sweetest combination of milk, dark or white chocolate, peanut butter, marshmallows, crispy rice cereal, honey oats, almonds and cranberries. Not only do they come wrapped and are stored airtight, they will last up to two weeks at room temperature.

On Twitter you can find Marcy’s Morsels @marcymorsels

On Facebook, check out theses sweet clusters here.

And with Easter and Mother’s Day fast approaching, Marcy’s Morsels’ Springtime Cluster is a great add-on to those kids’ Easter baskets and that special personalized gift for Mom. It’s a Crispy Cluster all dressed up it its Sunday’s best! This is a great way to shake off those winter blues and take a bite out of these new tasty ‘morsels’ that will be sweeping the social media channels – a special treat that would even put a smile on Mrs. Fields face!



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  2. 02/21 2010

    I love this post and I’m going to be checking out the chocolate for sure….I’m already drooling! The only issue I have is I wish you would have made things clickable – like Marcy’s website, twitter and facebook links.

    I’ll be adding this blog to my reader for sure!

  3. 04/16 2010

    […] BY HOLLY PAVLIKA | Big Fuel/Content to […]


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