Posted in Campaigns, Mom~Entum

Estee Lauder Offers Free Social Media Makeovers (for Moms)

NEW YORK – Estee Lauder is offering women free makeovers and photos to use as their profile pictures on social networking sites.

Don’t like your profile picture on Facebook or your LinkedIn account? I’ve had many people tell me it was time to update mine. But the thought of having my photo taken is the last thing I want. So I’ve had the same photo for years. But do you need an update? Then head on over to a department-store cosmetics counter near you where Estee Lauder is offering a makeover and a photo. The only caveat is your photo with include an Estee Lauder logo in the background.

The promotion, includes a 10-day supply of foundation and kicks off on October 16 at Bloomingdale’s in New York and will extend to Macy’s, Saks and other Bloomingdale’s stores in Southern California, Miami and Chicago. And if you so desire you can join the 27,000 other members Estee Lauder has on its own Facebook fan page.

While part of me thinks it’s a clever and subtle way to incorporate branding into a social media arena, it also makes me a bit wary. My initial reaction was it felt a little cliched when it comes to marketing to women. On the other hand, I wouldn’t be surprised by it’s success. The number one promotional offer I’ve seen rise to the top research project after research project always seems to be a makeover whether it be for self, home or family member.



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  2. 09/20 2011

    information blog…

    […]Estee Lauder Offers Free Social Media Makeovers (for Moms) | Content to Commerce | Social Media Marketing and Branded Content[…]…

  3. 10/6 2011

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