Posted in Insights, Mom~Entum

Tis the season of social giving.


Is this the year of social giving?

According to the Network for Good, social giving in Q1 2011 increased year over year by 48% – and that was before the holidays.

Blackbaud, a nonprofit software company, released a study with the following findings:
• 50% of donations happened because a friend asked them
• Those who used social media tools increased donations by 40%
• Use of online fundraising tools raises 6x more money than those who don’t
• Only half of fundraisers used social media networks or tools
• Average donation size for the mobile web was $56
• Average donation size for Facebook/Twitter was $40

So what are some brands doing this year?

JCPenney worked with the Salvation Army Angel Giving Tree Online to give $500,000 in donations towards angel adoptions.

Walmart went local with $1.5 million in grant money for their Facebook fans to win by submitting their local community for a holiday grant.

• Do you enjoy giving gifts? Kohl’s has a user-generated contest asking fans to send in stories about why they love giving. Winners will have donations given in their names to companies like Feeding America and Toys for Tots and will win Kohl’s gift cards for themselves.

Hanes is giving socks again. 250,000 pairs of socks and all fans need to do is go to their Facebook page and hit the donate button.

  1.  

    Comments

    Track comments via RSS 2.0 feed. Feel free to post the comment, or trackback from your web site.

    Currently there are no comments related to article "Tis the season of social giving.".

About...

We Are... BIG FUEL

Hello! Big Fuel is a full-service marketing and communications company based in New York that takes brands from Content To Commerce. A unique approach that bridges "people stories" to "product stories" through social media and branded content.

Big Fuel is one part marketing agency, building brands through consumer insight; one part entertainment company, creating content that people love; and one part distribution company, driving guaranteed results by delivering content to targeted audiences. We work with major brands, leading agencies, publishers and platforms to help marketers achieve true consumer engagement.

test Latest from Twitter
Watch Videos