Facebook Enables Replies to Comments
03/25 2013 Posted in Fuel for Thought | 0 comments
After months of testing, Facebook announced today they will allow users and brand pages to reply directly to comments within the thread on a post. This provides a better user experience, with less spam in long threads, by allowing users to directly engage with the...
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Missed Opportunities: Poland Spring & The State of the Union
02/14 2013 Posted in Fuel for Thought, Trends | 2 comments
True to the millennial that I am, my favorite hobby in recent years has been live-tweeting big live telecast events. That said, I would like to touch on how brands are or should be tuning into these events, no matter how seemingly irrelevant, to identify...
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3 Types of People Ruining Twitter
07/24 2012 Posted in Fuel for Thought | 3 comments
I love Twitter. I absolutely love it. I’m a big supporter of quick-witted one-liners, and as far as I’m concerned that’s the lifeblood of Twitter. Plus, it gives me a platform through which to convince myself that my arrogance is justified (which is invaluable for...
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Who Will Harness the Collective Power of Social Athletes?
06/26 2012 Posted in Fuel for Thought | 2 comments
When the Miami Heat beat the Seattle Supersonics in the NBA Finals (call me old fashioned), LeBron James ended his playoff-driven Twitter hiatus with this message:
OMFG I think it just hit me, I’m a CHAMPION!! I AM a CHAMPION!!
— LeBron James (@KingJames) June 22, 2012
That...
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Did You Know 4.0
10/28 2009 Posted in Trends | 0 comments
This is another official update to the original “Shift Happens” video. This completely new Fall 2009 version includes facts and stats focusing on the changing media landscape, including convergence and technology, and was developed in partnership with The Economist. For more information, or to join...
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Welcome to the world of Me-Cast!
08/13 2009 Posted in Trends | 1 comment
Once upon a time we lived in a world of ‘Broad-cast’. But those days are over. The world of ‘Broad-cast’ was followed by ‘Narrow-cast’ with the introduction of direct marketing and interactive. Nice, but again, it’s not nearly as effective as it once was.”The new...
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Social Media, Web 2.0 And Internet Stats
07/11 2009 Posted in Trends | 0 comments
I came across a terrific post from Adam Singer listing some mind-blowing statistics. These numbers tell a very powerful story about the power of Social Media.
As our digital and physical lives blur further, the internet has become the information hub where people spend a majority of...
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Klout Scores, Facebook Politics and the rest of This Week in Social Media
The past week brought a fresh batch of channel developments. Under any other context, this would be considered a busy week, but in our realm, this is as boring as it gets, which is not boring at all as far as we’re concerned. As if there is ever a dull moment in social media! Did we miss anything? Let us know. E-mail: tarirai.chivore@bigfuel.com.
How Veronica Mars changed the relationship fans have with Hollywood
When Rob Thomas and Kristen Bell’s people reached out to Big Fuel to help with the Veronica Mars Kickstarter project, none of us could have anticipated the consumer response. Sure, we were excited and optimistic to work with the writer (Rob) and star (Kristen) of the once-popular show, but keep in mind that no film had ever raised even one million dollars through Kickstarter, and we were aiming for two. Also remember that while the show had long garnered interest in life on the big…
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Facebook Enables Replies to Comments
After months of testing, Facebook announced today they will allow users and brand pages to reply directly to comments within the thread on a post. This provides a better user experience, with less spam in long threads, by allowing users to directly engage with the thoughts that interest them. With this change, conversation threads will be re-ordered by relevance to viewers, and may appear differently to each person based on positive and negative feedback as well as an individual’s…
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Veronica Mars, Facebook Hashtags and the rest of This Week in Social Media
With something so amorphous and ever evolving like social media, you would be hard-pressed to go back to any week within the last five years and not find some revolutionary development, yet somehow this past one felt extra special. Here are our top five favorite things that happened in social media this past week, and if we missed anything, drop us a line in the comments!
Pinterest Introduces Web Analytics for Brands
This week, Pinterest released very exciting news: the launch of web analytics for brands and bloggers, allowing them to track popular content. The best part, the tool is free and available immediately.
What it tracks:
Number of people that have pinned content from their website
Number of people who have visited their website from Pinterest
Number of Pinterest impressions their content has generated
Highlights of their most recent pins captured from your website
Content…
Top 3 Takeaways from Facebook’s News Feed Announcement
Here at Big Fuel, there’s nothing that generates quite as much excitement as a new Facebook announcement. So, at 1PM EST, we gathered with anticipation to learn more about the platform we love. And because we knew you may not have been able to tune in, we took a few notes.
1.) You Choose What You See
Facebook wants your experience to be the best it can be and admitted it was a driving factor in the new design. This means, you will now be able to customize your News Feed to…
Read More Missed Opportunities: Poland Spring & The State of the Union
True to the millennial that I am, my favorite hobby in recent years has been live-tweeting big live telecast events. That said, I would like to touch on how brands are or should be tuning into these events, no matter how seemingly irrelevant, to identify new marketing opportunities using the “second screen.” On Tuesday night, in true Twitter monkey fashion, I joined the Twitter hordes, providing some of the most entertaining and insightful commentary—perhaps even more…
Read More Is Your Brand Page Optimized for Graph Search?
Since its launch on January 15th, Graph Search has been heralded as Facebook’s game-changing third pillar redefining the role of search on the digital landscape. As is the case with any major announcement in the social space, our Brand Channel Management team was sent into a scramble, testing, analyzing and optimizing in order to determine how this new product would affect brands and marketers at-large.
The long-term effects of this product still remain unclear. However, based…
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Vine for Twitter: What is it, and What Does it Mean for Brands?
Twitter’s recent acquisition of Vine, a service designed to create 6-second, looping videos adds a new dimension to the micro-blogging site. Similar to GIFs, these videos allow users to capture and share a moment with the same conciseness that has defined Twitter to this point. According to the statement on Twitter’s blog, the belief is that, “the brevity of videos on Vine (6 seconds or less) inspires creativity.” I’m inclined to agree, as evidenced by these imaginative Vine…
Read More Facebook’s Graph Search: Should Google be Worried?
On Tuesday, Facebook announced Graph Search, an upcoming feature enabling users to sort through anything shared on the site. The move is a direct action against one of their most criticized components, as their search had previously been inaccurate in some instances and completely useless in others. Now, users will be able to search through posts, photos and engagements to find like-minded people, restaurant recommendations, potential job connections and more.
The new feature leads…
Read More Facebook Needs to Divide to Conquer (Mobile)
Facebook seems to have started its holiday shopping with rumors that global messaging app Whatsapp is next on its list of companies to buy. As we all wait to see how much Facebook overpaid, we’re reminded of the Instagram fiasco, and everyone’s getting all amped up about what this means for Facebook mobile.
Let’s get something straight – Facebook’s struggles in the mobile realm aren’t a result of ignorance. You don’t grow into a worldwide cultural phenomenon and billion-dollar…
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